Vodafone to Bundle DSL Service with Mobile Phone Offerings

Facing challenges in Europe’s largely saturated mobile phone markets, Vodafone revealed earlier this week that it plans to expand beyond just wireless, and into the high-profit broadband internet business.

This move will, in many ways, make Vodafone look like a traditional telecom carrier, but wireless service will still be the core of the company’s offering.

The new business model doesn’t involve entering the broadband market directly as a service provider, but rather reselling DSL services as part of a fixed-mobile bundle called Mobile Plus.

“We have no desire to buy any fixed-line companies, because there is plenty of capacity available,” said the company’s CEO, Arun Sarin. “We will resell broadband service and package it with our products. We are looking


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DSL Access